No matter what your product, aesthetics are invaluable. They are the first impression of a product: the contours, shapes, colours and textures that catch our eye as we see, use and interact with it. Not only does a distinct aesthetic have its own value, but it can enhance function, reinforce brand recognition and loyalty, and drive consumer choice.
Consumers expect innovation to be useful and beautiful in equal measure, and that beauty is an asset to be protected and defended. For creators, freedom to design as they wish is also an important asset. With aesthetics being a significant draw for consumers, design owners have become bolder in asserting design rights. Protecting , enforcing and defending rights in your aesthetic designs has never been more important.
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Pinning down the best way to protect your aesthetic design, and navigating the minefield of third-party design rights can seem daunting, particularly in a dense design field. Keltie’s expert attorneys can help you safeguard your ownership rights and ensure that the likelihood of infringement of other existing rights is reduced. We can make the process clear, simple and effective for you, leaving you free to focus on innovation and creation.
At Keltie, we know how to get the best possible protection for your aesthetic designs, and to support you in asserting those rights.
Keltie also has an unusually broad experience in supporting companies with design clearance and searching, and has developed practical approaches to giving you the information and advice you need to make commercial decisions around your designs.
Keltie’s work in the aesthetic design sector includes:
We have an unusual wealth of experience in aesthetic and design matters, including design filing, protection, defence and clearance. We know how to craft design protection to protect the essence of your design as broadly as possible. We can take a daunting design clearance project and distil it down into practical, cost-effective steps to help you make informed commercial decisions. We know how to mitigate against third-party rights and fend off infringement allegations quickly and effectively if they do emerge.
We also know that protecting aesthetics can involve more than just design protection: just as there are aspects of aesthetic design that can play a role in branding and function, there are aspects of aesthetic designs that can form part of trade mark or patent protection, or other forms of IP. We take a holistic approach, exploring everything your aesthetic design achieves, and using the full arsenal of IP to protect it.
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