11.01.2023
Trade marks can apply to words, logos, colours, shapes, drawings, even sounds and smells. They are a badge of origin that allows a customer to see a brand or product, recognise it and know how they can repeat that transaction again.
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A trade mark is a reference point for individuals over what they are trying to protect - a name, something they wish to sell, the name given to a product or the masthead of a series of products. Some bigger brands have sub-names and sub-brands, allowing them to build up a relevant trade mark portfolio and enjoy more protection.
Trade marks are usually one of the first elements people look to secure when they have created a new product or service. It is often the case that they might create a name, brand and look for their product before looking to secure a trade mark. However, if the trade mark is unavailable, they may have to begin the whole process again to secure a mark which fits with the product.
Unlike patents, you can potentially own a trade mark forever if you continue to pay the renewal fees every ten years.
Image courtesy of MaximalFocus on Unsplash
06.02.2024
Where fashion meets legality on social mediaUnlock the secrets of the fashion world's legal runway with our latest article, featuring Keltie's collaboration with CITMA and UKFT.
12.03.2024
Ireland and the Unified Patent CourtDespite being an enthusiastic participant in the European Union, Ireland has sat on the sidelines of the EU’s Unified Patent Court (‘UPC’) project so far. But not for much longer – the Irish Government has announced that the necessary constitutional referendum will be held in June 2024 and that Ireland’s ratification of the UPC Agreement will be fast-tracked if the referendum passes.
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