11.01.2023
Trade marks can apply to words, logos, colours, shapes, drawings, even sounds and smells. They are a badge of origin that allows a customer to see a brand or product, recognise it and know how they can repeat that transaction again.
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A trade mark is a reference point for individuals over what they are trying to protect - a name, something they wish to sell, the name given to a product or the masthead of a series of products. Some bigger brands have sub-names and sub-brands, allowing them to build up a relevant trade mark portfolio and enjoy more protection.
Trade marks are usually one of the first elements people look to secure when they have created a new product or service. It is often the case that they might create a name, brand and look for their product before looking to secure a trade mark. However, if the trade mark is unavailable, they may have to begin the whole process again to secure a mark which fits with the product.
Unlike patents, you can potentially own a trade mark forever if you continue to pay the renewal fees every ten years.
Image courtesy of MaximalFocus on Unsplash
24.08.2020
Working with start-ups – interview with Dev Crease.Dev Crease joined Keltie in 2004 just after he qualified as a UK and European patent attorney. Over past 16 years he has developed a thriving practice in the life sciences, chemical and medical technologies team based around advising rapid growth companies achieve value in their IP positions.
02.03.2021
Top IP Tips for InfluencersWhen creating content, it is important to keep the right side of the IP line. Amelia Skelding talks through 5 top tips for influencers.
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