02.03.2021
When creating content, it is important to keep the right side of the IP line. Amelia Skelding talks through 5 top tips for influencers.
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1) Protection - Try to obtain registered protection for your brand e.g. your name, logo, domain etc. If you have registered your trade mark, you can use the ®, if not registered, you can use TM.
2) Content Ownership - If you create content, you should clarify in any agreement with the business that commissioned you that the ownership of any rights in the content belong to you.
3) Licences - Once you have ensured that you own the content in any agreement, the right to use the content can be granted through a licence (consider duration & usage).
4) Collaboration/partnerships - Influencers must be transparent about sponsored content and ensure that they do not breach advertising regulations (e.g. using #ad or #pr).
5) Exclusivity - Many companies require a degree of exclusivity when working with influencers, which means you might not be able to work with any of their competitors. It is important to consider the duration of exclusivity and any impact on your brand.
05.12.2023
Top five patents for Fintech inventionsOver the past decade, the Fintech world has experienced an unprecedented surge in innovation. From payment apps to blockchain-based solutions, Fintech inventions transform how people manage, invest, and transact their assets.
16.04.2025
Trade Marks and Easter – Hopping to Protect BrandsAs the Easter season rolls around, shelves fill with chocolate eggs, bunny-shaped treats, and festive branding that is instantly recognisable. Behind many of these familiar products are powerful trade marks. These are an essential tool in protecting the identity and value of seasonal products (and non-seasonal!).
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