02.03.2021
When creating content, it is important to keep the right side of the IP line. Amelia Skelding talks through 5 top tips for influencers.
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1) Protection - Try to obtain registered protection for your brand e.g. your name, logo, domain etc. If you have registered your trade mark, you can use the ®, if not registered, you can use TM.
2) Content Ownership - If you create content, you should clarify in any agreement with the business that commissioned you that the ownership of any rights in the content belong to you.
3) Licences - Once you have ensured that you own the content in any agreement, the right to use the content can be granted through a licence (consider duration & usage).
4) Collaboration/partnerships - Influencers must be transparent about sponsored content and ensure that they do not breach advertising regulations (e.g. using #ad or #pr).
5) Exclusivity - Many companies require a degree of exclusivity when working with influencers, which means you might not be able to work with any of their competitors. It is important to consider the duration of exclusivity and any impact on your brand.
09.07.2025
New UKIPO Practice Amendment on overly broad specifications and bad faithThe UKIPO has issued a new Practice Amendment Notice (PAN 1/25) in response to the Supreme Court’s landmark ruling in the case SkyKick UK Ltd v Sky Ltd (2024 UKSC 36).
24.09.2025
Series Over: A New Era for UK Trade MarksThe UK Intellectual Property Office (UKIPO) is set to discontinue series mark applications as part of its ambitious digital transformation programme. This decision marks the end of a system that has been a “reasonably unique feature” of UK trade mark law for decades.
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