02.03.2021
When creating content, it is important to keep the right side of the IP line. Amelia Skelding talks through 5 top tips for influencers.
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1) Protection - Try to obtain registered protection for your brand e.g. your name, logo, domain etc. If you have registered your trade mark, you can use the ®, if not registered, you can use TM.
2) Content Ownership - If you create content, you should clarify in any agreement with the business that commissioned you that the ownership of any rights in the content belong to you.
3) Licences - Once you have ensured that you own the content in any agreement, the right to use the content can be granted through a licence (consider duration & usage).
4) Collaboration/partnerships - Influencers must be transparent about sponsored content and ensure that they do not breach advertising regulations (e.g. using #ad or #pr).
5) Exclusivity - Many companies require a degree of exclusivity when working with influencers, which means you might not be able to work with any of their competitors. It is important to consider the duration of exclusivity and any impact on your brand.
19.08.2021
Dual filing, cloned rights and new guidelines: Brexit’s impact on Trade Marks, Designs and IP ManagementBritain leaving the European Union has changed how Trade Marks and Design Rights are filed and managed. According to Kane Ridley, Keltie’s Head of Trade Mark Support, now is the time for everyone to review their IP portfolios to avoid lost UK rights and future complications.
08.03.2021
Materials and the power of a nameIn the world of new and innovative materials, an imaginative name and effective marketing goes a very long way. Make sure you look after this valuable asset!
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