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Key updates and changes
On 10 April 2025, the Government published responses to the second transformation consultation, which focused on changes to the IPO’s trade mark, design and tribunal services. This follows the first transformation consultation, published on 1 August 2023, which centred around the new digital patents service.
Find out moreTrade Marks and Easter
Hopping to Protect Brands
As the Easter season rolls around, shelves fill with chocolate eggs, bunny-shaped treats, and festive branding that is instantly recognisable. Behind many of these familiar products are powerful trade marks. These are an essential tool in protecting the identity and value of seasonal products (and non-seasonal!).
Find out moreProtecting Inventions
While preserving biodiversity
Investing in biodiversity conservation and research is not just environmentally responsible—it's medically strategic, as each species lost represents the permanent erasure of unique biochemical compounds that could hold the key to treating current and future diseases. Understanding biodiversity also impacts diverse fields such as animal and plant breeding, agritech and public health.
Find out moreGenerative AI and the Race for Patent Protection
Insights from WIPO’s Patent Landscape Report
The rise of generative AI has sparked a surge in patent filings in this field. In her latest article, Amelia Ross explores key insights from WIPO’s Patent Landscape Report on generative AI, including which companies and countries are driving this explosion of innovation.
Find out moreProtecting innovations through patents
IP and Space
The space sector has seen remarkable advancements in recent years, with innovations spanning propulsion systems, life support technologies, advanced navigation, telecommunications, and space farming.
Find out more
No matter what your product, aesthetics are invaluable. They are the first impression of a product: the contours, shapes, colours and textures that catch our eye as we see, use and interact with it. Not only does a distinct aesthetic have its own value, but it can enhance function, reinforce brand recognition and loyalty, and drive consumer choice.
